BRANDING STRATEGY

At Baudelaire, our mission is to provide American consumers with the highest quality personal care products from around the globe, typically crafted by small, artisanal producers.

Consistent with this goal, we have adopted a Branding Strategy that bolsters perceptions of our products' desirability by maintaining selectivity and discretion in our distribution model.  

Our products derive an attractive caché from distribution primarily via upscale, boutique retailers known in their local markets for a scrupulous product mix; our devotees tend to consider themselves trendsetters and feel that Baudelaire brands communicate their "in-the-know" status.

Among our retailers are Fred Segal (Los Angeles), Gracious Home (New York City), Sue Fisher King (San Francisco), Linen Tree (Scottsdale), Urbino (Portland, OR), Lush Life (Atlanta), Red Envelope (catalogue and e-commerce) and Frontgate (catalogue and e-commerce).

We also actively seek to place our products in the hands of influentials to create an elite, aspirational branding association.   For instance, we recently positioned our products successfully to the "Sex & The City" Product Placement Department for use in an upcoming episode.   Our celebrity following includes TK, TK, TK and TK.

The media has taken note of our brands' quality and favored positioning: Baudelaire products have been featured recently in national magazines such as O, The Oprah Magazine; InStyle; Self ; Cosmopolitan, and local market newspapers such as The Providence Journal; The San Diego Union-Tribune and The Hartford Courant, among many others.