Our LAIT line of bath and skin-care products features genuine European plant milks. Which might lead a curious consumer like yourself to ask, "How in the world do you milk a plant?"

Excellent question.

You see, many people jump to the conclusion that we're simply adding plant oils and extracts to good old fashioned milk (from your typically accommodating cow or goat). And certainly there are a lot of product lines that are developed that way.

LAIT however, is something entirely different. It is the first comprehensive plant-milk line introduced in America . And when we say plant milk, we mean plant milk. No animal milks are involved. Here's the story:

Plants are filled with many of the same molecules as human skin: nourishing vitamins and minerals; hydrating proteins and polysaccharides (a,k.a. complex carbohydrates), and soothing/protective lipids, a.k.a. fatty acids.

Formulators of skin-care products are always looking for new ways to coax those helpful molecules out of plants and encourage them to play nice with all the molecules in your skin.

People have been working on this for thousands of years. Depending on the nature of the plant involved, they press, pound, macerate, heat, cool, distill, extract and/or mix the flowers, seeds, or roots of these plants with other compounds to isolate the specific groups of helpful molecules they're after. It's what makes the world (or at least the world of organic chemistry) go around.

The problem is that each of these processes leaves behind a lot of other good stuff.

A while back, some clever formulators in Europe started thinking about ways to take all those good things that could be pressed, pounded, distilled, extracted (etc.) from, say, a jasmine or acacia flower or a sweet almond nut, and re-combine them back into one easy-to-absorb ingredient.

Voilà! Plant Milks! All the different water- and oil-based molecules in the specific flower or nut (that have been previously derived every which way) are mixed back together using a natural vegetable emulsifier that convinces them to blend seamlessly with each other and with the cells in your skin. Which means you get all the plant's naturally nourishing, moisturizing, and restructuring benefits.

That's why we call LAIT the full goodness of the plant.