Our
LAIT line of bath and skin-care products features
genuine European plant milks. Which might lead a curious consumer
like yourself to ask, “How in the world do you milk a plant?”
Excellent
question.
You
see, many people jump to the conclusion that we’re simply
adding plant oils and extracts to good old fashioned milk
(from your typically accommodating cow or goat). And certainly
there are a lot of product lines that are developed that way.
LAIT
however, is something
entirely different. It is the first comprehensive plant-milk
line introduced in America . And when we say plant
milk, we mean plant milk. No animal milks are involved.
Here’s the story:
Plants
are filled with many of the same molecules as human skin:
nourishing vitamins and minerals; hydrating proteins and polysaccharides
(a,k.a. complex carbohydrates), and soothing/protective lipids,
a.k.a. fatty acids.
Formulators
of skin-care products are always looking for new ways to coax
those helpful molecules out of plants and encourage them to
play nice with all the molecules in your skin.
People
have been working on this for thousands of years. Depending
on the nature of the plant involved, they press, pound, macerate,
heat, cool, distill, extract and/or mix the flowers, seeds,
or roots of these plants with other compounds to isolate the
specific groups of helpful molecules they’re after. It’s what
makes the world (or at least the world of organic chemistry)
go around.
The
problem is that each of these processes leaves behind a lot
of other good stuff.
A
while back, some clever formulators in Europe started thinking
about ways to take all those good things that could be pressed,
pounded, distilled, extracted (etc.) from, say, a jasmine
or acacia flower or a sweet almond nut, and re-combine them
back into one easy-to-absorb ingredient.
Voilà!
Plant Milks! All the different water- and oil-based
molecules in the specific flower or nut (that have been previously
derived every which way) are mixed back together using a natural
vegetable emulsifier that convinces them to blend seamlessly
with each other and with the cells in your skin.
Which means you get all the plant’s naturally nourishing,
moisturizing, and restructuring benefits.
That’s
why we call LAIT the full goodness of the plant.
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